Inspiring Prosperity Through Online Solutions
As more and more non-profits and companies are searching for ways to save money, every expense in their budget is put through for re-consideration. For instance, this holiday season was the first time the Michigan Education Association (MEA) thought about sending an e-card to staff instead of mailing a card. There was a considerable savings [...]
Whether writing a blog or developing a Web site, we need to know what our numbers are. How many visitors? How many page views? How long were visitors on our site? Did they read what we wrote? We all want to know that the information and services we provide online are of value. It is [...]
Before unveiling the Education Association Connect Hub (EACH) wiki that I developed to all the state associations, I needed to make some minor changes to the tabs. I entered the URL and discovered, much to my dismay—in truth, it almost brought me to tears!—that the EACH wiki had been spammed…everything was gobbly-gook! Fortunately, I was [...]
Since social media outreach has become a topic of conversation for education associations around the country, I recently began assessing different new media tools. I felt a tool was needed that would enable each association to maintain their organization’s contact information, contribute insights on what has worked for them, discuss the pitfalls to watch for [...]
Need a visual timeline or newswire for your blog or web site? Dipity takes your social media accounts and consolidates them into a cool interactive widget (see below) that automatically updates when you post anything to your accounts…be patient though and give it enough time to update. You can also set up topics using keywords [...]
It’s been a couple of weeks now, so I have some more exciting stats to share…. MEAOnline Facebook: We now have 2,009 fans on MEA’s Facebook page!!! My goal was by the end of August to have 2,000 and we surpassed that! Since the last update on 8/6/09, we gained 200 new fans in less [...]
Yesterday I posted the Union Pride video on MEAOnline’s YouTube Channel with a link on the front page of the MEA Web site…we got 180 views overnight…and 13 more just while I was writing this. Facebook fan base for MEAOnline is continuing to grow….up 32 since last night and closing in on the 2,000 mark [...]
After Jim Ylisela, from Ragan Communications, did our day-long training back in November 2008, I began the rigorous process of redesigning the MEA web site. I created some designs utilizing our current look, ran them by our team and began the process of writing code and creating web page layouts based on their feedback. I [...]
Step back to 2008. Early in the year (could have even been the end of 2007 when discussions began) MEA Communications hired Ragan Communications to do MEA Member research with an in depth survey and make recommendations on all its communication vehicles. The report came out in July 2008 with a Strategic Communications Plan following [...]
Working at the Michigan Education Association (MEA) has brought many opportunities for me to enhance my technical and creative skills—from designing print media, to multimedia and video/DVD production, A/V setup and coordination, and now to web development and Internet marketing (LinkedIn). This past year, I took on the task of designing and developing MEA’s new [...]
This blog is where we share our experiences and expertise on, what we call, The 4 Concepts for a prosperous online presence. We will assess these 4 key areas to enhance online communications strategies: 1.) design & brand, 2.) web site design & development, 3.) marketing & advertising, and 4.) relationship building with social media and networking.
